Brand management is the process of planning and governing a brand to grow its influence with communities and markets. In Simple Words, Brand management is the way to promote product and services in such a impressive way that customer get convinced and give a try to a brand. According to Jean-Noel Kapferer, the brand is a complex symbol used for expressing seller’s promise to deliver a specific set of features, benefits and services consistently to the buyers. Keller’s Definition says that a brand is a product, but one that adds other dimensions, that differentiate it in some way from other, products designed to satisfy the same need. A brand strategy is the sketch for how you want to create, shape, and share your brand.
Need of Brand Strategy:
If you want to build a healthy-wealthy company, cultivate a great culture, and make the people ready to buy your product or services, make a customers more loyal to your brand,you need a well-planned strategy with its execution that will help to improve your business, from every aspect.Here’s how a brand strategy helps you to clear the most common roadblocks to building a brand and it gives benefits to both your business and the people you work for and with.
A brand strategy helps you to describe your identity including vision, mission and brand values and communicate it. This is very crucial to retain the people you want to reach or attract the new customers. As branding has evolved, people doesn’t care about price and its features. They only care to reflect their values with brand.PRODUCT FEATURES BRAND VALUES Most of the consumers said, they love to purchase a product based on brand values. Successful Business should have genuine purpose.With a best tactic, you can make sure with accurate communication you can define who you are and what you care about.
2) Helps to Build Trust
A brand is a composite of many things, but it is basically crafted by people perception of you - specifically their feelings about brand. To propagate that trust, you must be transparent, clear, honest, loyal and authentic. Having a clear picture of your brand helps customers to understand you but a brand strategy helps you to identify opportunities to improve consumers experience and with comprehensive look of brand ecosystem helps you to strengthen your relationship. As Marty Neumeier says, “Customers trust your brand when their experiences consistently meet or beat their expectations.”
Clear with your well researched and well planned strategy, Why you are different? Why people choose your brand over others? What makes you more unique than others? A brand strategy helps to define your product because if you do not have a clarification then how customers will understand. Brand Strategy has a power to give a clear vision to customers.
If you are a brand then you should be always ready to answer these three questions:
4) Increase Bonding and Collaboration
A strong brand strategy helps keep everyone under one roof, helps you to get a better view of the big picture and start work for common goal. When you have a team you can easily assign the roles, allocate them resources and communicate more efficiently, whether you are going to plan a new marketing plan or a new product is going to launch. It helps to save valuable resources, energy and time.
How to Create a Brand Strategy
After assigning a role to every employee of the company then share with them “How they can create a Profitable Brand Strategy to get launch on Market against Competitors. Here we are going to discuss step by step streamline to simplified the framework to create a unique brand strategy. efore you start, make sure you must have at least one appropriate stakeholder from the beginning.
Main Elements of Brand Strategy
To make a easily understandable we are going to divide it into three different stages. Every phase defines its goal and elements below:
|Discovery||Take an objective look
towards your customers, at
your industry and brand
|Identify||Define who you are, what
you do, and how to talk
|Execution||Identify the tools that helps
you to share your brand
story in a impressive
Different brands have different needs according to their requirement and goals. We have mentioned above basic things. While making your brand strategy you can edit it.
The Strategic Brand Management process adds value to the company's products and services by creating a unique identity in the marketplace. Brands have impact on the consumers and the level of success of your products and services. Brand is more than a product name or packaging but it is a mix of the brand name, symbols, colors, experiences, interests, target market preferences, designs, tagline, slogan, idea, promotional messages, etc. which helps to communicate the brand message in the marketplace and position the brand in a unique way.
Your three things must be clear while launching your Product or Services:
It will help you appropriately, to find you where you are standing in the market. Focus on surveying brands with whom you are going to compete and your brands aspire to compete.
At the end, I want to say If you want to succeed as a brand, it’s important to be honest—even if it’s painful—about how people perceive your brand
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